October, 2004 Check Study:- 1000 random Check Studies mailed to our Retail Pharmacy Co-op Audience (standard = 1 in 3 reply)
- Result = 360 Checks Cashed = 36% Response Rate
February, 2004 Readership Survey:- 500 Direct Mail Surveys randomly mailed by an Independent Research House to our Retail Pharmacists (standard = 1 in 2 reply)
- Result - 285 Surveys returned = 57% Response Rate
------------------------------ December, 2006:- We repeated the Pharmacy Cooperative check Survey
- Results are currently being tabulated
March, 2006:- Readership Surveys were sent to MD, NP and PA audiences
- Results will be available soon
For current readership surveys contact PDQ
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