Marketing to healthcare professionals (HCPs) is evolving rapidly.
As traditional tactics become less effective on their own, today’s marketers are rethinking how to engage HCPs across a fragmented and increasingly competitive landscape.
This comprehensive report covers:
- Emerging trends in HCP marketing
- Adapting to privacy changes in digital marketing
- Utilizing email and direct mail to engage with HCPs
- Leveraging payor insights to target HCPs smarter
