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Targeted Audience Reach PDQ-Bolt

Audience reach is everything in marketing and truly understanding our target audience demographics is something we take very seriously at PDQ.

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Focused & Well-Defined Target Audiences

Marketing to HCPs requires in-depth knowledge of the rapid pace of change in the healthcare space and how HCP titles and roles are evolving. Our audience reach is clear and well-defined, as we understand their behaviors, responsibilities and needs and incorporate all this information into actionable and effective marketing strategies and tactics.

REACH YOUR TARGET

Audience

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MDs/NPs/PAs

Pharmacy

  • Pharmacists/Pharmacy Technicians
  • Specialty Pharmacy
  • Independent/Chain Pharmacy

Hospitals

  • Pharmacy Director

School Nurses

Long-Term Care/Managed Care

Consumers

And hundreds more!

PDQ’s segmented database encompasses millions of healthcare contacts spanning hundreds of specialties across a diverse spectrum of professions.

From therapists, counselors, physician assistants and social workers to healthcare administrators, nurses, medical doctors, pharmacists and many more, we ensure your carefully crafted messages not only reach your ideal audience, but resonate.

24
Profession Categories
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304
HCP Specialty Categories
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Virtually Endless Opportunities
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The PDQ Count Catalogue

Our proprietary contacts comprise so many healthcare specializations, in fact, that we had to create an entire catalog just to list them all. Download our ‘PDQ Contact Count Catalog’ today to begin targeting your optimal audience, and maximizing results.

Download Now

Reach the right audience with the right message.

EXECUTING PULL-THROUGH

“We recommend PDQ to our clients for a number of reasons. As an agency, our clients look to us for guidance in specific pull-through tactics. When working with PDQ, we feel confident that they will execute our pull-through plan quickly and accurately. The account and production teams are very responsive. We love that they guarantee open rates and the echo blast is a favorite, amazing our clients. Working with PDQ is a win-win for everybody!”

- Maria, Pina, and Michael  -  M+M Marketing

Our Quality Lists

PDQ’s proprietary lists are thoroughly maintained to provide clients with the best opportunity to reach their preferred audience. We proactively source and acquire information that contributes to our underlying database and ultimately enables timely list creation. We offer an industry-leading pharmacist list alongside curated healthcare provider data. 

Updated Regularly

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Processed for Mail Tracking

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Scrubbed for Kaiser

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NCOA

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Audience Reach 

PDQ FAQs

PDQ Bolt
What is audience reach in marketing? How does it differ from impressions?

Audience reach refers to the number of unique individuals who see or hear a marketing message, while impressions represent the total number of times that message is displayed一including repeat views by the same person. Reach measures how many people, impressions measure how many times.

Why is audience reach important in healthcare marketing?

In healthcare marketing, reaching the right healthcare professionals (HCPs) is crucial for effective communication. A well-defined audience reach ensures that your message is delivered to the appropriate HCPs, enhancing the likelihood of engagement and action. 

What types of healthcare professionals can PDQ help me reach?

PDQ offers access to a vast database encompassing millions of healthcare contacts across 24 professional categories and over 300 specialties. This includes physicians, nurse practitioners, physician associates, pharmacists, pharmacy technicians, allied healthcare professionals, and more. 

Can I target specific specialties or roles within the healthcare industry through PDQ?

Yes, PDQ's segmented database enables precise targeting of specific specialties, roles, and credentials within the healthcare industry. 

But it's not just about access—PDQ’s proprietary lists are carefully curated with a deep understanding of healthcare professionals’ behaviors, responsibilities, and needs. This insight allows for highly strategic, relevant outreach that reaches the right audience and drives more effective and measurable campaign results.

How does PDQ ensure the quality and accuracy of its contact lists?

PDQ maintains proprietary lists that are regularly updated and processed for mail tracking. They are scrubbed for accuracy and compliance, including National Change of Address (NCOA) updates, ensuring clients reach their preferred audience effectively. 

What is the PDQ Contact Count Catalog, and how can it benefit my campaign?

The PDQ Contact Count Catalog is a comprehensive resource that provides detailed information on the number of contacts available in PDQ's database across various specialties. It helps clients identify and target their optimal audience, maximizing campaign effectiveness. 

Why should I choose PDQ Communications for audience reach?

By choosing PDQ for audience reach, you maximize campaign effectiveness through precision targeting—ensuring your messages reach the healthcare professionals most likely to respond. We focus on reaching the right physicians, not just the most, delivering personalized, informative content through customized campaigns optimized for your preferred platforms with precise segmentation and strategic timing.

Cut through the Clutter with PDQ

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