PDQ discusses the future of HCP marketing and non-personal strategies with Wesley van den Heuvel, Senior Director of Omnichannel Engagement, Novo Nordisk.
Contributors
Host: Ashley Rapp, Firstword Perspectives
MODERATOR
Kevin Kingree, VP of Marketing and New Business Development, PDQ Communications
EPISODE 3 PANELIST
Wesley van den Heuvel, Senior Director of Omnichannel Engagement, Novo Nordisk
Listen to our other episodes.
Episode 2: Reshaping the role of the Pharma Marketer
Industry experts discuss how over the course of the pandemic the expectations of HCPs have changed and as a result the role of the pharma marketer also continues to evolve.
Contributors
Host: Ashley Rapp, Firstword Perspectives
MODERATOR
Kevin Kingree, VP of Marketing and New Business Development, PDQ Communications
EPISODE 2 PANELIST
Mary Andrews, Global Head of Channels and Operations, ViiV Healthcare
Episode 1: The Initial Marketing Impact
Experienced marketers explore how COVID-19 has impacted the pharma industry and what initial steps pharma took as they were trying to navigate the first half of 2020.
Contributors
Host: Ashley Rapp, Firstword Perspectives
MODERATOR
Kevin Kingree, VP of Marketing and New Business Development, PDQ Communications
EPISODE 1 PANELIST
Nicole Woodland-DeVan, President, Compas Inc.
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