PDQ Insights

HCP Marketing During COVID-19 Part 2: As Marketers Everywhere Pivot, How To Make Your Message Stand Out
The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.
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How To Build A Pharma Brand Through Direct Marketing
The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.
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HCP Marketing During COVID-19 Part 1: Using Direct And Email Marketing
COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.
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Marketing Tactics for Increasing HCP Digital Engagement
Some of the most important components of an effective HCP marketing campaign are the use of consistent digital content production, personalized emails, social media, and account-based strategies.
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The 4 Most Important Pieces of a Successful HCP Marketing Strategy
Marketing to HCPs can be tricky. Here's what you need to know.
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How to Find the Best Physician Email List for Your Digital Marketing Campaign
Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.
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How an Effective Call to Action Can Improve Email Conversion Rates
When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.
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5 Tactics to Refresh Your Email Marketing Campaign
Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.
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10 Tips to Increase Email Engagement Among Healthcare Professionals
Utilizing tactics such as personalization, relevant calls to action, solid storytelling and segmentation, among others, help improve email engagement among healthcare professionals.
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Email Marketing Challenges: Mobiling Up, Testing & Avoiding Spam Filters
The latest email marketing challenges include avoiding new spam filters, managing an increasingly mobile subscription list, and testing what your emails look like through various clients.
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