PDQ Insights

Email was supposed to destroy direct mail, instead, it’s here to stay. Here’s why you should utilize direct mail campaigns in your HCP marketing strategy.

NPPs encompass engagement and communication channels used to connect with audiences, and have largely replaced face-to-face interactions in HCP marketing.

PDQ Communications has compiled these 15 best practices to help increase audience engagement among your HCPs using email marketing.

PDQ reflects on its origins and twenty years of providing best-in-class HCP marketing solutions to its clients.

A brand’s website is the most important engagement platform for HCP marketers, and the best way to maximize its effectiveness is by leveraging marketing channels such as blogs, email and direct mail, targeting and segmenting your audience, focusing on your SEO rankings, and monitoring and testing your approach to drive engagement and increase customer conversions.

Sequential marketing uses a series of marketing campaigns to highlight your brand’s value, while trigger marketing is an automated response approach.

Some of the most memorable paper finishes to elevate your HCP direct mail campaigns include gloss, cockle, embossed, laid, matte, linen, and silk.

Healthcare marketers should deploy direct mail at a frequency of about once every 21 days, and emails once or twice a month, depending on audience interest levels.

The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, and more.