PDQ Insights

Optimal pharmaceutical marketing campaign segmentation entails conducting internal and external research, and organizing contacts by geography, demographics, psychographics, and behavior.

Engagement platforms such as email campaigns and direct mail are highly targeted and effective ways to reach healthcare professionals. Make sure you're leveraging them properly by working with a professional HCP communications firm.

E-mail was supposed to destroy snail mail. Instead, it’s here to stay. Here’s why you should use direct mail in your HCP marketing strategy.

Face-to-face meetings are out. You worry that video just isn't as effective. Here's how to make it work and stick in your prospects' minds.

The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.

The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.

COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.

Some of the most important components of an effective HCP marketing campaign are the use of consistent digital content production, personalized emails, social media, and account-based strategies.

Marketing to HCPs can be tricky. Here's what you need to know.