PDQ Insights

The latest email marketing challenges include avoiding new spam filters, managing an increasingly mobile subscription list, and testing what your emails look like through various clients.

As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.

Personalized marketing utilizes dynamic content and extremely relevant emails to targeted recipients to achieve maximum engagement.

Physician assistants continue to gain prominence in the healthcare space, with greater influence on prescribing behavior and patient care, better utilization of digital technology, and more.

Focusing on engagement, crafting clear and concise messaging that provides true value, and utilizing preheader text are among several impactful ways to improve your healthcare marketing efforts.