PDQ Insights

Face-to-face meetings are out. You worry that video just isn't as effective. Here's how to make it work and stick in your prospects' minds.

The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.

The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.

COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.

Some of the most important components of an effective HCP marketing campaign are the use of consistent digital content production, personalized emails, social media, and account-based strategies.

Marketing to HCPs can be tricky. Here's what you need to know.

Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.

When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.

Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.