PDQ Insights

Utilizing multiple communication channels, personalizing content, and taking a unique approach to campaigns are several ways marketers can successfully address digital fatigue among their target audiences.

Dimensional and interactive mailers are great, creative ways to connect with HCP marketers, and more memorable and engaging than traditional flat mail.

Targeting the right HCP audience involves understanding who your products and services are geared toward, identifying your ideal recipients, and segmenting based on prescribing behavior and other factors to ensure higher engagement.

The biggest challenges in healthcare marketing include reaching the right HCPs, gaining trust and brand loyalty, keeping your audience engaged and informed, overcoming digital fatigue, and navigating the healthcare marketing industry.

The best ways to track your direct mail campaigns are to utilize calls to action and measure response rates from QR code scans, URL links, tracking phone calls, coupon codes, and audience surveys.

QR codes are an effective means of streamlining communication with your healthcare prospects by conveniently directing them to your online content.

A brand’s website is the most important engagement platform for HCP marketers, and the best way to maximize its effectiveness is by leveraging marketing channels such as blogs, email and direct mail, targeting and segmenting your audience, focusing on your SEO rankings, and monitoring and testing your approach to drive engagement and increase customer conversions.

The biggest HCP marketing trends for 2023 include prioritizing digital marketing initiatives, new technology such as AI, and a renewed focus on creating personalized experiences.

Physicians value content that is informative and data driven, short and concise, highly personalized, and presented in convenient formats such as mailers and downloads.