How Marketing to Healthcare Professionals (HCPs) Differs From Marketing to Consumers
Marketing to HCPs and to consumers differs in audiences,, marketing strategies, preferred communication channels, and certainly in message.
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Why Direct Mail Remains a Key Strategy in Marketing to Healthcare Providers
Email was supposed to destroy direct mail, instead, it’s here to stay. Here’s why you should utilize direct mail campaigns in your HCP marketing strategy.
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Non-Personal Promotion (NPP): Examples, Trends & Challenges
NPPs encompass engagement and communication channels used to connect with audiences, and have largely replaced face-to-face interactions in HCP marketing.
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15 Best Practices for Increasing Marketing Email Engagement Among Healthcare Professionals
PDQ Communications has compiled these 15 best practices to help increase audience engagement among your HCPs using email marketing.
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The PDQ Story: 20 Years of Healthcare Communications Excellence
PDQ reflects on its origins and twenty years of providing best-in-class HCP marketing solutions to its clients.
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HCP Engagement Platforms & How to Optimize Them
A brand’s website is the most important engagement platform for HCP marketers, and the best way to maximize its effectiveness is by leveraging marketing channels such as blogs, email and direct mail, targeting and segmenting your audience, focusing on your SEO rankings, and monitoring and testing your approach to drive engagement and increase customer conversions.
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What Are Sequential & Trigger Marketing Campaigns for HCPs?
Sequential marketing uses a series of marketing campaigns to highlight your brand’s value, while trigger marketing is an automated response approach.
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The Future of HCP Direct Mail Part 3: Memorable Printing Finishes
Some of the most memorable paper finishes to elevate your HCP direct mail campaigns include gloss, cockle, embossed, laid, matte, linen, and silk.
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How Often Should I Send HCP Marketing Communications?
Healthcare marketers should deploy direct mail at a frequency of about once every 21 days, and emails once or twice a month, depending on audience interest levels.
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The Most Important Pieces of a Successful HCP Marketing Strategy
The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, and more.
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