PDQ Insights

PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Highlights How COVID-19 Impacted Pharma Marketing
The inaugural episode of our podcast series features PDQ’s Kevin Kingree and Compas, Inc.’s Nicole Woodland-DeVan discussing the challenges and strategies of the pharmaceutical marketing industry in navigating the COVID-19 pandemic.
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Why You Should Be Marketing to Nurses
HCP marketers should include nurses in their non-personal marketing strategy because of their importance to the healthcare field, influence, and accessibility.
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Pharmaceutical Marketing Effectiveness: What the Data Says
The efficacy of your pharmaceutical marketing strategy largely depends on its implementation, measuring and monitoring a campaign’s progress, ensuring your return on investment, and taking a multi-channeled approach that includes targeted direct mail and email.
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What Some of the Best Pharma Campaigns Have In Common
The best pharmaceutical marketing campaigns utilize audience targeting and segmentation, a multi-channel approach, unique calls-to-actions, and professional communications firms.
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Marketing Tactics for Increasing HCP Digital Engagement
Several of the most effective tactics for increasing HCP digital engagement include segmenting your audience, creating valuable content, prioritizing social media, and targeting high-value prospects.
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How to Target the Right Healthcare Audience
Targeting the right HCP audience involves understanding who your products and services are geared toward, identifying your ideal recipients, and segmenting based on prescribing behavior and other factors to ensure higher engagement.
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Top Considerations When Marketing to HCPs
Effective pharmaceutical marketing demands defining your goals and target audience, updating and reinvesting in your digital presence, and producing relevant, high- quality content.
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How to Find the Best Email List for Your HCP Digital Marketing Campaign
The success of your HCP digital marketing campaign is largely based on utilizing a healthy physician email list. When searching for the best, you should consider size, accuracy, segmentation, cost, and the source.
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Free & Cheap Physician Email Lists: Advice & What to Be Aware Of
Free or low-cost HCP email lists may seem appealing, but can often be ineffective at generating healthcare leads in the long run. Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.
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How to Achieve Effective HCP Targeting Through Direct Mail Campaigns
The quality of your HCP marketing campaign depends heavily on how well it targets your audience. Leveraging direct mail, especially with the help of a qualified partner, is an effective method of leaving the right impression on the right people.
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