PDQ Insights

Today’s HCP marketing landscape is defined by tighter budgets and higher performance expectations. A...

Healthcare marketing spend is on the rise due in part to increasing competition and market saturatio...

With digital channels dominating marketing, direct mail might seem like a tactic of the past. Howeve...

Launching a new pharmaceutical product presents unique challenges far beyond traditional marketing a...

Marketing to healthcare professionals (HCPs) requires a fundamentally different approach than consum...

Understanding healthcare payors provides valuable insights for pharmaceutical companies seeking to e...

Understanding healthcare provider (HCP) prescribing patterns requires a deep dive into the payor lan...

When it comes to connecting with healthcare professionals (HCPs), email marketing remains a preferre...

An email campaign is one of the best ways to reach busy healthcare professionals (HCPs). It provides...