PDQ Insights

Is Your Physician Emailing List Clean?
Adhering to compliance standards, utilizing third-party authentication and physician-provided data, and regularly conducting audits are several effective ways to maintain clean physician mailing lists.
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How to Maximize the Effectiveness of Your Well-Segmented Pharmaceutical Marketing Campaign
Optimal pharmaceutical marketing campaign segmentation entails conducting internal and external research, and organizing contacts by geography, demographics, psychographics, and behavior.
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HCP Engagement Platforms and How to Maximize Them
Engagement platforms such as email campaigns and direct mail are highly targeted and effective ways to reach healthcare professionals. Make sure you're leveraging them properly by working with a professional HCP communications firm.
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Why Direct Mail Remains a Key Strategy in Marketing to Healthcare Providers
E-mail was supposed to destroy snail mail. Instead, it’s here to stay. Here’s why you should use direct mail in your HCP marketing strategy.
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HCP Marketing During COVID-19 Part 3: Making An Impact After Video Meetings
Face-to-face meetings are out. You worry that video just isn't as effective. Here's how to make it work and stick in your prospects' minds.
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HCP Marketing During COVID-19 Part 2: As Marketers Everywhere Pivot, How To Make Your Message Stand Out
The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.
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How To Build A Pharma Brand Through Direct Marketing
The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.
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HCP Marketing During COVID-19 Part 1: Using Direct And Email Marketing
COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.
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Marketing Tactics for Increasing HCP Digital Engagement
Some of the most important components of an effective HCP marketing campaign are the use of consistent digital content production, personalized emails, social media, and account-based strategies.
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The 4 Most Important Pieces of a Successful HCP Marketing Strategy
Marketing to HCPs can be tricky. Here's what you need to know.
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