PDQ Insights

New Challenges When Marketing to Ophthalmologists
As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.
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Personalized Email Marketing: Going Beyond, Hello Dr. John Doe
Personalized marketing utilizes dynamic content and extremely relevant emails to targeted recipients to achieve maximum engagement.
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Physician Assistants Need To Be On Your Marketing Radar
Physician assistants continue to gain prominence in the healthcare space, with greater influence on prescribing behavior and patient care, better utilization of digital technology, and more.
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4 Ways to Improve Your Healthcare Marketing Efforts
Focusing on engagement, crafting clear and concise messaging that provides true value, and utilizing preheader text are among several impactful ways to improve your healthcare marketing efforts.
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