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Direct-to-Patient Marketing PDQ-Bolt

PDQ’s Direct-to-Patient (DTP) marketing service connects your brand directly with patients through a strategic combination of direct mail, email, and social media initiatives.

Editorial-Campaigns

Precise & Effective

Patient Outreach

Email-and-Digital

Traditional healthcare marketing often misses patient engagement. PDQ’s DTP marketing bridges that gap, delivering your message directly to patients with precision and care.

HIPAA-Compliant Patient Lists

Target with confidence, using privacy-protected, opted-in patient data.

Data-Driven Targeting 

Access more than 1,700 patient ailments and refine your reach by OTC and Rx medications, age, income, and geography.

Multi-Channel Approach

Amplify your impact with PDQ’s coordinated direct mail, email, and social media campaigns.

doctor-infront-of-table-and-cross

Integrated Strategies

Maximize your marketing effectiveness by targeting healthcare providers and patients simultaneously.

Audience-Reach

Enhanced Engagement

Integrated campaigns ensure that both patients and providers receive your message at the right time, increasing the likelihood of action.

Target

Optimized Campaigns

Tailor your strategy to deliver targeted messaging across multiple platforms.

Direct-to-Patient Marketing

PDQ FAQs

PDQ Bolt
What is direct-to-patient (DTP) marketing?

Direct-to-patient marketing involves healthcare organizations communicating directly with patients through various channels—such as direct mail, email, and social media—to educate, inform, and engage them about health conditions, treatments, or services. This approach bypasses intermediaries such as healthcare providers or insurers to empower patients in their healthcare decisions.

How does DTP marketing differ from direct-to-consumer (DTC) advertising?

While both strategies target patients directly, DTP marketing often focuses on personalized outreach using specific patient data. In contrast, DTC advertising typically involves mass media campaigns promoting prescription drugs to a broad audience. DTP aims for more precise engagement, typically within regulatory frameworks like HIPAA.

What are the benefits of direct-to-patient marketing?

DTP marketing can enhance patient engagement, improve adherence to treatment plans, and foster stronger patient-provider relationships. By delivering tailored information directly to patients, healthcare organizations can increase awareness, encourage proactive health management, and improve health outcomes.

Is direct-to-patient marketing compliant with privacy regulations?

Yes, when executed properly. Effective DTP marketing utilizes HIPAA-compliant, opted-in patient data to ensure privacy and confidentiality throughout the campaign.

How does PDQ ensure compliance and privacy in its DTP campaigns?

PDQ utilizes HIPAA-compliant, privacy-protected, and opted-in patient data for all direct-to-patient campaigns. This ensures that outreach efforts respect patient confidentiality and adhere to all relevant regulations.

What targeting capabilities does PDQ offer for DTP marketing?

PDQ provides access to data on over 1,700 patient ailments, allowing for refined targeting based on factors such as specific medications (OTC and Rx), age, income, and geographic location. This enables highly customized and effective patient outreach.

What channels does PDQ use for direct-to-patient campaigns?

PDQ employs a multi-channel approach, integrating direct mail, email, and social media initiatives to maximize patient engagement and campaign effectiveness.

Can PDQ integrate DTP marketing with provider outreach?

Yes, PDQ offers integrated strategies that simultaneously target healthcare providers and patients. This coordinated approach ensures consistent messaging across audiences, enhancing the campaign's overall impact. 

Take the Next Step

Elevate your marketing with PDQ’s Direct-to-Patient service.

Contact us today to get started