PDQ Insights

Challenges of marketing new pharmaceuticals include reaching the right audience, keeping them informed, building trust, following regulations, and more.

After deploying your marketing campaign, reinforce your message on different channels, monitor results, tweak your approach, and replicate the process.

PDQ Communications has compiled these 15 best practices to help increase audience engagement among your HCPs using email marketing.

Healthcare marketers should deploy direct mail at a frequency of about once every 21 days, and emails once or twice a month, depending on audience interest levels.

The latest trends in healthcare professionals (HCP) direct mail marketing include promoting easier interactions, taking advantage of the tactile experience, implementing omni-channel strategies, personalizing your messaging, and offering Informed Delivery services.

While direct mail and email are both effective marketing methods, the best way to reach your HCP audience, reinforce your messaging, and leave a long-lasting impression is to utilize a combination of the two.

An email list can be good for years, as long as you track campaign metrics and scrub for erroneous or inactive contacts about every six months.

A direct mail campaign is more impactful and leaves a more lasting impression when it is personalized, customized, creative, and informative.

The efficacy of your pharmaceutical marketing strategy largely depends on its implementation, measuring and monitoring a campaign’s progress, ensuring your return on investment, and taking a multi-channeled approach that includes targeted direct mail and email.