PDQ Insights

15 Best Practices for Increasing Marketing Email Engagement Among Healthcare Professionals
PDQ Communications has compiled these 15 best practices to help increase audience engagement among your HCPs using email marketing.
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How an Effective Call to Action Can Improve Email Conversion Rates
When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.
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5 Tactics to Refresh Your Email Marketing Campaign
Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.
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Physician Associates Need To Be On Your Marketing Radar
Physician associates continue to gain prominence in the healthcare space, with greater influence on prescribing behavior and patient care, better utilization of digital technology, and more.
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4 Ways to Improve Your Healthcare Marketing Efforts
Focusing on engagement, crafting clear and concise messaging that provides true value, and utilizing preheader text are among several impactful ways to improve your healthcare marketing efforts.
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