PDQ Insights

Email Marketing Challenges: Mobiling Up, Testing & Avoiding Spam Filters
The latest email marketing challenges include optimizing content for mobile devices, testing the aspects of your campaign, and avoiding spam filters.
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How Long is an HCP Email List Good For?
A well-maintained HCP emailing list can be good for years, as long as you are sure to track your campaign metrics and scrub your lists for erroneous or inactive emails every six months or so.
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How to Find the Best Email List for Your HCP Digital Marketing Campaign
The success of your HCP digital marketing campaign is largely based on utilizing a healthy physician email list. When searching for the best, you should consider size, accuracy, segmentation, cost, and the source.
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Free & Cheap Physician Email Lists: Advice & What to Be Aware Of
Free or low-cost HCP email lists may seem appealing, but can often be ineffective at generating healthcare leads in the long run. Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.
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How an Effective Call to Action Can Improve Email Conversion Rates
When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.
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5 Tactics to Refresh Your Email Marketing Campaign
Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.
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10 Tips to Increase Email Engagement Among Healthcare Professionals
Utilizing tactics such as personalization, relevant calls to action, solid storytelling and segmentation, among others, help improve email engagement among healthcare professionals.
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New Challenges When Marketing to Ophthalmologists
As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.
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