PDQ Insights

PDQ Communications has compiled these 15 best practices to help increase audience engagement among your HCPs using email marketing.

The latest email marketing challenges include optimizing content for mobile devices, testing the aspects of your campaign, and avoiding spam filters.

An email list can be good for years, as long as you track campaign metrics and scrub for erroneous or inactive contacts about every six months.

Free or low-cost HCP email lists may seem appealing, but can often be ineffective at generating healthcare leads in the long run. Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.

When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.

Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.

As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.