PDQ Insights

The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, and more.

Effective HCP engagement combines targeted content, on-demand resources, seamless communications, creative direct mail, and streamlined automation.

NPPs encompass engagement and communication channels used to connect with audiences, and have largely replaced face-to-face interactions in HCP marketing.

The most engaging direct mail elements include scratch-offs, 3D pop-ups, slide out and pull away displays, and more.

Successful physician segmentation and targeting considers factors such as prescribing behavior, claims data, and preferred methods of contact, among others.

Healthcare marketers can leverage automation for segmentation, lead management, email marketing, and workflows to achieve better results.

The most important KPIs for HCP campaigns include open rates, website engagement, customer acquisition cost, customer lifetime value, conversion rates, MQLs, and ROI.

Elevate HCP marketing in 2024 and beyond with enhanced personalization, content marketing, direct mail, and an omni-channel approach.

Targeting the right HCP audience, utilizing the most effective communication channels, and measuring your success are critical aspects of direct-to-physician marketing.