PDQ Insights

Engaging Direct Mail Ideas to Target HCPs
The most engaging direct mail elements include scratch-offs, 3D pop-ups, slide out and pull away displays, and more.
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The Key Elements of Physician Segmentation & Targeting, Explained
Successful physician segmentation and targeting considers factors such as prescribing behavior, claims data, and preferred methods of contact, among others.
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The Benefits of Using Automation in Your HCP Marketing
Healthcare marketers can leverage automation for segmentation, lead management, email marketing, and workflows to achieve better results.
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Measuring the Success of an HCP Marketing Campaign
The most important KPIs for HCP campaigns include open rates, website engagement, customer acquisition cost, customer lifetime value, conversion rates, MQLs, and ROI.
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The Top 4 HCP Marketing Strategies to Pay Attention to in 2024
Elevate HCP marketing in 2024 and beyond with enhanced personalization, content marketing, direct mail, and an omni-channel approach.
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Positioning Your Direct-to-Physician Marketing Campaigns for Success
Targeting the right HCP audience, utilizing the most effective communication channels, and measuring your success are critical aspects of direct-to-physician marketing.
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Why You Should Be Marketing to Nurses
HCP marketers should include nurses in their marketing strategies because of their importance to the healthcare field, influence, and accessibility.
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Marketing to Specialty Pharmacies
Tailoring your messaging to emphasize how your products and services improve patient outcomes can help you successfully market to specialty pharmacies.
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How to Find the Best Lists for Your HCP Digital Marketing Campaign
Finding HCP email lists for your digital marketing campaigns means considering targeting, cleanliness, sender reputation, cost, support, and segmentation.
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Challenges of Marketing a New Pharmaceutical
Challenges of marketing new pharmaceuticals include reaching the right audience, keeping them informed, building trust, following regulations, and more.
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