PDQ Insights

When it comes to connecting with healthcare professionals (HCPs), email marketing remains a preferre...

Effective healthcare marketing begins with precision targeting. While many pharmaceutical companies ...

Finding the right healthcare providers for your products and services is an essential first step for...

Today’s HCP marketing landscape is defined by tighter budgets and higher performance expectations. A...

Healthcare marketing spend is on the rise due in part to increasing competition and market saturatio...

With digital channels dominating marketing, direct mail might seem like a tactic of the past. Howeve...

Launching a new pharmaceutical product presents unique challenges far beyond traditional marketing a...

Marketing to healthcare professionals (HCPs) requires a fundamentally different approach than consum...

Understanding healthcare payors provides valuable insights for pharmaceutical companies seeking to e...