PDQ Insights

Email remains a cornerstone of effective healthcare marketing, providing an essential channel to engage HCPs with personalized, relevant content.

The size of your HCP mailing list should reflect your level of investment, preferred engagement channels, and the intent of your campaign.

Targeting the right HCP audience involves understanding who your products and services are geared toward, identifying your ideal recipients, and segmenting based on prescribing behavior and other factors to ensure higher engagement.

PDQ Communications helps healthcare companies navigate a pharmaceutical marketing landscape driven by technological advancements and shifting demands to achieve their goals.

The PDQ Communications Pulse Survey highlights the importance of direct mail in healthcare marketing strategies.

Stay ahead of the curve with effective healthcare marketing strategies and tactics designed to help you reach and engage your HCP audience while maximizing results.

The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, and more.

Effective HCP engagement combines targeted content, on-demand resources, seamless communications, creative direct mail, and streamlined automation.

NPPs encompass engagement and communication channels used to connect with audiences, and have largely replaced face-to-face interactions in HCP marketing.