PDQ Insights

Tailoring Your HCP Marketing to Nurse Navigators
In the competitive healthcare industry, tailoring your B2B marketing strategies to nurse navigators is crucial for building trust and driving engagement.
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How Long Should a HCP Marketing Campaign Run?
HCP marketing campaigns usually run for at least three to six months, but can vary based on goals, audience size, budget, and targeted marketing channels.
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12 Healthcare Marketing Strategies & Tactics to Maximize Your Results
Stay ahead of the curve with effective healthcare marketing strategies to help you reach and engage your audience while maximizing results.
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How Marketing to Healthcare Professionals (HCPs) Differs From Marketing to Consumers
Marketing to HCPs and to consumers differs in audiences,, marketing strategies, preferred communication channels, and certainly in message.
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Why Direct Mail Remains a Key Strategy in Marketing to Healthcare Providers
Email was supposed to destroy direct mail, instead, it’s here to stay. Here’s why you should utilize direct mail campaigns in your HCP marketing strategy.
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Non-Personal Promotion (NPP): Examples, Trends & Challenges
NPPs encompass engagement and communication channels used to connect with audiences, and have largely replaced face-to-face interactions in HCP marketing.
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15 Best Practices for Increasing Marketing Email Engagement Among Healthcare Professionals
PDQ Communications has compiled these 15 best practices to help increase audience engagement among your HCPs using email marketing.
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The PDQ Story: More Than 20 Years of Healthcare Communications Excellence
PDQ reflects on its origins and twenty years of providing best-in-class HCP marketing solutions to its clients.
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HCP Engagement Platforms & How to Optimize Them
A brand’s website is the most important engagement platform for HCP marketers, and the best way to maximize its effectiveness is by leveraging marketing channels such as blogs, email and direct mail, targeting and segmenting your audience, focusing on your SEO rankings, and monitoring and testing your approach to drive engagement and increase customer conversions.
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What Are Sequential & Trigger Marketing Campaigns for HCPs?
Sequential marketing uses a series of marketing campaigns to highlight your brand’s value, while trigger marketing is an automated response approach.
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