PDQ Insights

The Most Important Pieces of a Successful HCP Marketing Strategy
The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, producing useful and personalized content, and utilizing multiple channels such as direct mail and email to connect with your prospects.
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Challenges of Marketing a New Pharmaceutical
Several top challenges of marketing a new pharmaceutical include targeting and reaching the right healthcare audience, keeping them informed about the product, adhering to pharma regulations, building brand trust, and measuring the results of your campaigns.
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Signs It's Time to Switch HCP Marketing Partners
If your HCP marketing partner doesn’t regularly update or maintain their mailing lists, reach the right audience, use direct mail and email marketing, stimulate engagement, or track the right metrics for your business, it may be time to switch.
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Measuring the Success of an HCP Marketing Campaign
When measuring the success of your campaigns, the most important key performance indicators HCP marketers should keep track of are direct mail and email open rates, website visits, engagement, market qualified leads, conversions, and your return on investment.
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How Long is an HCP Email List Good For?
A well-maintained HCP emailing list can be good for years, as long as you are sure to track your campaign metrics and scrub your lists for erroneous or inactive emails every six months or so.
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Direct Mail Ideas That Will Leave a Lasting Impression
A direct mail campaign is more impactful and leaves a more lasting impression when it is personalized, customized, creative, and informative.
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The Biggest Challenges in Marketing to Physicians (& How to Overcome Them)
The biggest challenges in HCP marketing include reaching the right physicians, gaining the trust of your audience, properly utilizing your digital platforms, and keeping your audience engaged.
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PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Looks to the Future of HCP Marketing Post-COVID-19
On the third and final episode of our podcast series, PDQ’s Kevin Kingree and Novo Nordisk’s Wesley van den Heuvel discuss the changes HCP marketers have undergone and what the future of the industry may look like post-COVID-19.
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PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Spotlights How COVID-19 Has Reshaped the Role of the Pharma Marketer
On the second edition of our podcast series, PDQ’s Kevin Kingree and ViiV Healthcare’s Mary Andrews discuss how the pandemic has modified the duties of pharma marketers, and what this evolution means for the industry moving forward.
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PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Highlights How COVID-19 Impacted Pharma Marketing
The inaugural episode of our podcast series features PDQ’s Kevin Kingree and Compas, Inc.’s Nicole Woodland-DeVan discussing the challenges and strategies of the pharmaceutical marketing industry in navigating the COVID-19 pandemic.
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