PDQ Insights

Some of the most memorable paper finishes to elevate your HCP direct mail campaigns include gloss, cockle, embossed, laid, matte, linen, and silk.

Healthcare marketers should deploy direct mail at a frequency of about once every 21 days, and emails once or twice a month, depending on audience interest levels.

The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, and more.

Utilizing multiple communication channels, personalizing content, and taking a unique approach to campaigns are several ways marketers can successfully address digital fatigue among their target audiences.

Dimensional and interactive mailers are great, creative ways to connect with HCP marketers, and more memorable and engaging than traditional flat mail.

Targeting the right HCP audience involves understanding who your products and services are geared toward, identifying your ideal recipients, and segmenting based on prescribing behavior and other factors to ensure higher engagement.

The biggest challenges in healthcare marketing include reaching the right HCPs, gaining trust and brand loyalty, keeping your audience engaged and informed, overcoming digital fatigue, and navigating the healthcare marketing industry.

The best ways to track your direct mail campaigns are to utilize calls to action and measure response rates from QR code scans, URL links, tracking phone calls, coupon codes, and audience surveys.

QR codes are an effective means of streamlining communication with your healthcare prospects by conveniently directing them to your online content.