PDQ Insights

The inaugural episode of our podcast series features PDQ’s Kevin Kingree and Compas, Inc.’s Nicole Woodland-DeVan discussing the challenges and strategies of the pharmaceutical marketing industry in navigating the COVID-19 pandemic.

The efficacy of your pharmaceutical marketing strategy largely depends on its implementation, measuring and monitoring a campaign’s progress, ensuring your return on investment, and taking a multi-channeled approach that includes targeted direct mail and email.

The best pharma campaigns use audience targeting and segmentation, a multi-channel approach, unique calls-to-actions, and a professional marketing partner.

Effective pharmaceutical marketing demands defining your goals and target audience, updating and reinvesting in your digital presence, and producing relevant, high- quality content.

Free or low-cost HCP email lists may seem appealing, but can often be ineffective at generating healthcare leads in the long run. Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.

The quality of your HCP marketing campaign depends heavily on how well it targets your audience. Leveraging direct mail, especially with the help of a qualified partner, is an effective method of leaving the right impression on the right people.

Learn more about the benefits of multi-channel marketing, targeting the right audience, and more in this quick guide on how to market to doctors.

Identifying your target audience, segmenting contacts, conducting research, ensuring your lists are clean, and working with a firm that utilizes proven deployment tactics will help you find the best healthcare provider email marketing list.

Direct mail, email marketing, digital newsletters, editorial content, and personalization are among the most effective ways to market to healthcare providers.