PDQ Insights

Adhering to compliance standards, utilizing third-party authentication and physician-provided data, and regularly conducting audits are several effective ways to maintain clean physician mailing lists.

Optimal pharmaceutical marketing campaign segmentation entails conducting internal and external research, and organizing contacts by geography, demographics, psychographics, and behavior.

Face-to-face meetings are out. You worry that video just isn't as effective. Here's how to make it work and stick in your prospects' minds.

The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.

The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.

COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.

When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.

Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.

As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.