PDQ Insights

How to Track Your Direct Mail Campaigns
The best ways to track your direct mail campaigns are to utilize calls to action and measure response rates from QR code scans, URL links, tracking phone calls, coupon codes, and audience surveys.
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The Future of HCP Direct Mail Part 1: QR Codes
QR codes are an effective means of streamlining communication with your healthcare prospects by conveniently directing them to your online content.
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HCP Engagement Platforms & How to Optimize Them
A brand’s website is the most important engagement platform for HCP marketers, and the best way to maximize its effectiveness is by leveraging marketing channels such as blogs, email and direct mail, targeting and segmenting your audience, focusing on your SEO rankings, and monitoring and testing your approach to drive engagement and increase customer conversions.
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The Top Three HCP Marketing Trends for 2023
The biggest HCP marketing trends for 2023 include prioritizing digital marketing initiatives, new technology such as AI, and a renewed focus on creating personalized experiences.
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What Do Physicians Value Most in Marketing Materials
Physicians value content that is informative and data driven, short and concise, highly personalized, and presented in convenient formats such as mailers and downloads.
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The Latest in Engagement Programs for Direct Mail HCP Campaigns
The latest trends in healthcare professionals (HCP) direct mail marketing include promoting easier interactions, taking advantage of the tactile experience, implementing omni-channel strategies, personalizing your messaging, and offering Informed Delivery services.
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Why NPs & PAs Are Important Segments in HCP Marketing
Nurse practitioners and physician assistants have more independence and influence on prescribing habits, ample proximity to patients and physicians, and are a widely underrepresented demographic in HCP marketing.
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Email Marketing Challenges: Mobiling Up, Testing & Avoiding Spam Filters
The latest email marketing challenges include optimizing content for mobile devices, testing the aspects of your campaign, and avoiding spam filters.
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Direct Mail vs. Email Marketing: Which Is Right for Your HCP Campaign?
While direct mail and email are both effective marketing methods, the best way to reach your HCP audience, reinforce your messaging, and leave a long-lasting impression is to utilize a combination of the two.
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What to Do After an HCP Marketing Campaign
After launching your HCP marketing campaign, reinforce your message by following up on different channels, monitoring results, tweaking your approach, and replicating the process.
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The Most Important Pieces of a Successful HCP Marketing Strategy
The most important aspects of a successful HCP marketing strategy include targeting the right audience, maintaining your contact and mailing lists, producing useful and personalized content, and utilizing multiple channels such as direct mail and email to connect with your prospects.
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Challenges of Marketing a New Pharmaceutical
Several top challenges of marketing a new pharmaceutical include targeting and reaching the right healthcare audience, keeping them informed about the product, adhering to pharma regulations, building brand trust, and measuring the results of your campaigns.
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Signs It's Time to Switch HCP Marketing Partners
If your HCP marketing partner doesn’t regularly update or maintain their mailing lists, reach the right audience, use direct mail and email marketing, stimulate engagement, or track the right metrics for your business, it may be time to switch.
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Measuring the Success of an HCP Marketing Campaign
When measuring the success of your campaigns, the most important key performance indicators HCP marketers should keep track of are direct mail and email open rates, website visits, engagement, market qualified leads, conversions, and your return on investment.
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How Long is an HCP Email List Good For?
A well-maintained HCP emailing list can be good for years, as long as you are sure to track your campaign metrics and scrub your lists for erroneous or inactive emails every six months or so.
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Direct Mail Ideas That Will Leave a Lasting Impression
A direct mail campaign is more impactful and leaves a more lasting impression when it is personalized, customized, creative, and informative.
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The Biggest Challenges in Marketing to Physicians (& How to Overcome Them)
The biggest challenges in HCP marketing include reaching the right physicians, gaining the trust of your audience, properly utilizing your digital platforms, and keeping your audience engaged.
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PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Looks to the Future of HCP Marketing Post-COVID-19
On the third and final episode of our podcast series, PDQ’s Kevin Kingree and Novo Nordisk’s Wesley van den Heuvel discuss the changes HCP marketers have undergone and what the future of the industry may look like post-COVID-19.
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PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Spotlights How COVID-19 Has Reshaped the Role of the Pharma Marketer
On the second edition of our podcast series, PDQ’s Kevin Kingree and ViiV Healthcare’s Mary Andrews discuss how the pandemic has modified the duties of pharma marketers, and what this evolution means for the industry moving forward.
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PDQ-FirstWord Podcast Series ‘From Conference Rooms to Zooms’ Highlights How COVID-19 Impacted Pharma Marketing
The inaugural episode of our podcast series features PDQ’s Kevin Kingree and Compas, Inc.’s Nicole Woodland-DeVan discussing the challenges and strategies of the pharmaceutical marketing industry in navigating the COVID-19 pandemic.
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Why You Should Be Marketing to Nurses
HCP marketers should include nurses in their non-personal marketing strategy because of their importance to the healthcare field, influence, and accessibility.
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Pharmaceutical Marketing Effectiveness: What the Data Says
The efficacy of your pharmaceutical marketing strategy largely depends on its implementation, measuring and monitoring a campaign’s progress, ensuring your return on investment, and taking a multi-channeled approach that includes targeted direct mail and email.
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What Some of the Best Pharma Campaigns Have In Common
The best pharmaceutical marketing campaigns utilize audience targeting and segmentation, a multi-channel approach, unique calls-to-actions, and professional communications firms.
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How to Target the Right Healthcare Audience
Targeting the right HCP audience involves understanding who your products and services are geared toward, identifying your ideal recipients, and segmenting based on prescribing behavior and other factors to ensure higher engagement.
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Top Considerations When Marketing to HCPs
Effective pharmaceutical marketing demands defining your goals and target audience, updating and reinvesting in your digital presence, and producing relevant, high- quality content.
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How to Find the Best Email List for Your HCP Digital Marketing Campaign
The success of your HCP digital marketing campaign is largely based on utilizing a healthy physician email list. When searching for the best, you should consider size, accuracy, segmentation, cost, and the source.
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Free & Cheap Physician Email Lists: Advice & What to Be Aware Of
Free or low-cost HCP email lists may seem appealing, but can often be ineffective at generating healthcare leads in the long run. Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.
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How to Achieve Effective HCP Targeting Through Direct Mail Campaigns
The quality of your HCP marketing campaign depends heavily on how well it targets your audience. Leveraging direct mail, especially with the help of a qualified partner, is an effective method of leaving the right impression on the right people.
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The Key Elements of Physician Segmentation & Targeting, Explained
Essential components of successful physician segmentation and targeting include prescribing behavior, claims data, and preferred methods of contact, among others.
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Positioning Your Direct-to-Physician Marketing Campaigns for Success
Utilizing email best practices, maximizing effectiveness, incorporating creative design elements, following metrics, and working with trained professionals can help position your direct-to-physician marketing campaigns for success.
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The PDQ Guide: How To Market To Doctors
Learn more about the benefits of multi-channel marketing, targeting the right audience, and more in this quick guide on how to market to doctors.
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How to Source the Best List for Your Healthcare E-mail Campaign
Identifying your target audience, segmenting contacts, conducting research, ensuring your lists are clean, and working with a firm that utilizes proven deployment tactics will help you find the best healthcare provider email marketing list.
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The Most Effective Ways of Marketing to Healthcare Providers
Direct mail, email marketing, digital newsletters, editorial content, and personalization are among the most effective ways to market to healthcare providers.
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Is Your Physician Emailing List Clean?
Adhering to compliance standards, utilizing third-party authentication and physician-provided data, and regularly conducting audits are several effective ways to maintain clean physician mailing lists.
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How to Maximize the Effectiveness of Your Well-Segmented Pharmaceutical Marketing Campaign
Optimal pharmaceutical marketing campaign segmentation entails conducting internal and external research, and organizing contacts by geography, demographics, psychographics, and behavior.
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Why Direct Mail Remains a Key Strategy in Marketing to Healthcare Providers
E-mail was supposed to destroy snail mail. Instead, it’s here to stay. Here’s why you should use direct mail in your HCP marketing strategy.
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HCP Marketing During COVID-19 Part 3: Making An Impact After Video Meetings
Face-to-face meetings are out. You worry that video just isn't as effective. Here's how to make it work and stick in your prospects' minds.
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HCP Marketing During COVID-19 Part 2: As Marketers Everywhere Pivot, How To Make Your Message Stand Out
The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.
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How To Build A Pharma Brand Through Direct Marketing
The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.
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HCP Marketing During COVID-19 Part 1: Using Direct And Email Marketing
COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.
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How an Effective Call to Action Can Improve Email Conversion Rates
When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.
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5 Tactics to Refresh Your Email Marketing Campaign
Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.
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10 Tips to Increase Email Engagement Among Healthcare Professionals
Utilizing tactics such as personalization, relevant calls to action, solid storytelling and segmentation, among others, help improve email engagement among healthcare professionals.
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New Challenges When Marketing to Ophthalmologists
As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.
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Personalized Email Marketing: Going Beyond, Hello Dr. John Doe
Personalized marketing utilizes dynamic content and extremely relevant emails to targeted recipients to achieve maximum engagement.
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Physician Associates Need To Be On Your Marketing Radar
Physician associates continue to gain prominence in the healthcare space, with greater influence on prescribing behavior and patient care, better utilization of digital technology, and more.
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4 Ways to Improve Your Healthcare Marketing Efforts
Focusing on engagement, crafting clear and concise messaging that provides true value, and utilizing preheader text are among several impactful ways to improve your healthcare marketing efforts.
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