PDQ Insights

Is Your Physician Emailing List Clean?
Adhering to compliance standards, utilizing third-party authentication and physician-provided data, and regularly conducting audits are several effective ways to maintain clean physician mailing lists.
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How to Maximize the Effectiveness of Your Well-Segmented Pharmaceutical Marketing Campaign
Optimal pharmaceutical marketing campaign segmentation entails conducting internal and external research, and organizing contacts by geography, demographics, psychographics, and behavior.
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HCP Engagement Platforms and How to Maximize Them
Engagement platforms such as email campaigns and direct mail are highly targeted and effective ways to reach healthcare professionals. Make sure you're leveraging them properly by working with a professional HCP communications firm.
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Why Direct Mail Remains a Key Strategy in Marketing to Healthcare Providers
E-mail was supposed to destroy snail mail. Instead, it’s here to stay. Here’s why you should use direct mail in your HCP marketing strategy.
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HCP Marketing During COVID-19 Part 3: Making An Impact After Video Meetings
Face-to-face meetings are out. You worry that video just isn't as effective. Here's how to make it work and stick in your prospects' minds.
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HCP Marketing During COVID-19 Part 2: As Marketers Everywhere Pivot, How To Make Your Message Stand Out
The novel coronavirus has changed the healthcare marketing landscape for everyone. Here's how to be the best at post-lockdown marketing.
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How To Build A Pharma Brand Through Direct Marketing
The future of pharmaceutical marketing is highly personalized and based on brand recognition. Here's how to use direct marketing to build your pharma brand.
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HCP Marketing During COVID-19 Part 1: Using Direct And Email Marketing
COVID-19 has changed the way the world works almost overnight, and marketing needs have changed with it. Here's how PDQ Communications can help you adapt.
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Marketing Tactics for Increasing HCP Digital Engagement
Some of the most important components of an effective HCP marketing campaign are the use of consistent digital content production, personalized emails, social media, and account-based strategies.
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The 4 Most Important Pieces of a Successful HCP Marketing Strategy
Marketing to HCPs can be tricky. Here's what you need to know.
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How to Find the Best Physician Email List for Your Digital Marketing Campaign
Finding the best list for your HCP digital marketing campaign means considering the list's size, cleanliness, segmentation and provider.
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How an Effective Call to Action Can Improve Email Conversion Rates
When marketing to healthcare professionals for improved conversion rates, it’s best to include a well-placed, urgent call to action that’s easy to understand, mobile-device compatible, and effectively communicates value proposition.
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5 Tactics to Refresh Your Email Marketing Campaign
Updating your email marketing strategies with elements such as mobile device compatibility, embedded video, personalization and automation, and data privacy measures can help your campaign resonate with healthcare professionals.
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10 Tips to Increase Email Engagement Among Healthcare Professionals
Utilizing tactics such as personalization, relevant calls to action, solid storytelling and segmentation, among others, help improve email engagement among healthcare professionals.
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Email Marketing Challenges: Mobiling Up, Testing & Avoiding Spam Filters
The latest email marketing challenges include avoiding new spam filters, managing an increasingly mobile subscription list, and testing what your emails look like through various clients.
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New Challenges When Marketing to Ophthalmologists
As the ophthalmology industry changes, ophthalmologists face new challenges, such as managing increasing costs, meeting increasing patient expectations, and shifting patient demographics. Marketers must adapt accordingly.
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Personalized Email Marketing: Going Beyond, Hello Dr. John Doe
Personalized marketing utilizes dynamic content and extremely relevant emails to targeted recipients to achieve maximum engagement.
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Physician Assistants Need To Be On Your Marketing Radar
Physician assistants continue to gain prominence in the healthcare space, with greater influence on prescribing behavior and patient care, better utilization of digital technology, and more.
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4 Ways to Improve Your Healthcare Marketing Efforts
Focusing on engagement, crafting clear and concise messaging that provides true value, and utilizing preheader text are among several impactful ways to improve your healthcare marketing efforts.
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